So many sales persons make the sale, get their commission and never take the time to say thanks or stay in touch with the customer. Keeping in touch helps build a long term relationship and more importantly, shows that you care about the customer, their order and how it was received by others. It also shows that you take pride in, and stand behind your products.
The article below is about a jewelry store sales purchase, but unless you just don’t get it, it applies to any and all sales/purchases. You just have to tweak the approaches based on your products in the retail industry. Keep in mind- it’s all retail!
SOURCE: Instore Magazine Online -Tip of the Day- August 20, 2013-
Follow up multiple times after a sale.
WHY? Lots of people make a big purchase, then forget you. Don’t let them. You won’t if you follow the advice of Steven B. Goldfarb of Alvin Goldfarb Jeweler of Bellevue, WA (America’s
Coolest Stores, March 2009).
HOW? Goldfarb follows up at least twice, and sometimes three or four different times after a sale. Here
are some of the follow-up scenarios:
1. “We always send a thank-you note.
That should be common knowledge among stores, but it isn’t.”
2. “If it’s wedding jewelry, we always give them a little wedding gift. We send them a
pair of goblets when they buy bridal jewelry.”
3. “When someone buys a watch, I try to send them a note, too. That’s in addition to what the sales
4. “In 12 months, we’ll make contact with them again.”
SOURCE: INSTORE, INSTOREMAG.COM